Hearing aids are expensive due to the client having to go to an audiologist and getting hearing aids custom made for them. However, what most people don't know, is that hearing aids are actually not expensive. What is expensive, though, is the visit to the audiologist. What we have done, here at iEARPRO, is we completely took away the visit to the audiologist. So, at the end of the day, you are just paying what the hearing aid actually costs.